Keynote Title

Leading Through Transformation: Building Intelligent, Adaptive and Future-Ready Enterprises

Bio

Ashley Dsouza is the Chief AI Acceleration Officer at FieldAssist, leading the architecture, development, and international expansion of the company’s global AI-native route-to-market platform. An alumnus of the Indian Institute of Management Ahmedabad (IIM-A), Ashley brings over two decades of experience spanning top-tier consumer goods enterprises and consumer internet innovators, combining deep commercial instincts with outcome-driven technological execution

Throughout his career, Ashley has driven operational and digital transformations across global industry leaders. He began his journey at Hindustan Unilever leading customer marketing, shopper insight, and trade planning, followed by commercial leadership at Colgate-Palmolive across Eastern India and South Asia. He later served as Vice President of Business at Swiggy, overseeing marketplace revenue and regional growth, and as Head of Marketing for Amazon Business India while leading sales and marketing for Amazon Distribution. Most recently, as Chief Digital Officer at Hindustan Coca-Cola Beverages (HCCB), he spearheaded eB2B strategy and digital transformation, implementing high-ROI Generative AI and Voice AI programs.

In his executive role at FieldAssist, Ashley works within the Product division to advance the company's vision of an AI-native Operating System for the CPG sector. His leadership centers on three core strategic priorities: guiding the engineering roadmap for a scalable global platform, implementing autonomous agentic AI workflows with enterprise guardrails, and ensuring that product innovations consistently deliver measurable financial and operational value across retail and distribution channels.